KEYNOTE: Stephen Minall
Co-Founder, FD Reviews
What not to do when launching your brand
80-90% of FMCG brands fail within 2 years. Of these failures: 42% fail due to lack of consumer demand, 29% run out of cash, 23% have the wrong team/partners/investors, 19% have their idea stolen by ‘own label’, 18% due to changes in pricing, costs or ingredients, 17% have a poor product offering, 17% have no business model or industry understanding, 14% have poor marketing and/or ignore customer feedback. In his presentation, Stephen will discuss how to avoid these pitfalls and set your business up for success.
There are few people in the hospitality industry who are more closely aligned with current food trends. Stephen writes for trade journals, presents at retail consortiums in the UK & Europe, and has been seen on BBC News as a leading expert in food related stories. Stephen judges the Foodservice awards, The Cateys and the Quality Food Awards.
Recent hot topics have included the rise in Home Delivery, Dark Kitchens and Takeaway/Grab & Go concepts – and how both hotels and restaurants, deli, farm shops can take advantage.
Stephen not only guides and advises, but he is an entrepreneur who has his own extensive experience within retail and foodservice operations. He created the Wrapid brand of fast food outlets that he grew to 25 sites at home and abroad. As one of the owners of Moving Food, a food market development agency working with retail and catering, he has helped to launched dozens of new food concepts into the UK including the likes of Wowbutter (a no nut peanut butter!). His products can be found in locations such as Aldi, Nisa, Ocado and Holland & Barrett.
His latest project is the developer of ‘The World’s Smallest Ice Cream Factory’. It is a mobile organic ice-cream concept featured in Cadbury World and other leisure and retail destinations across the UK.
